Category Archives: Maternity Photography Melbourne

2013 AIPP Canon APPA Awards

What a weekend.  I feel I’m still exhausted!  If you don’t know about the APPA awards, they are an annual event via the AIPP.  The Australian Professional Photography Awards.  2013 marked my third year in entering, this year into the “Family” category.

A little background about what all this is about.  Each print is judged by 5 judges.  They enter a score out of 100.  Those scores get averaged out and produce a final score.  80-84 is Silver, 85-89 Silver with Distinction, 90-94 Gold and 95-100 Gold with Distinction.  Scores over 78 earn you points which, over time, qualify you for Honours status within the AIPP, Associate, Master of Photography and of course Grand Master of Photography.  The highest scoring photographers within each category at the Awards win the category for example “Australian Portrait Photographer of the Year” and from there comes the prestigious “Australian Photographer of the Year”.

For a little introduction about the AIPP & the APPA awards, please enjoy this video, which gives a great introduction into the process!  (and at 2:20, you may see yours truly admiring an image on the presentation walls!)

The 2013 Canon AIPP APPA from AIPP TV on Vimeo.

I entered four images and THRILLED to have received a SILVER with DISTINCTION for one of my favorite client images taken in the last 12 months.  At this session, I started dreaming about this image as an award print, when my client brought out the most gorgeous baby blanket.  I instantly knew how I wanted to photograph this gorgeous brand new baby.  I named the image “Tree of Life”.

I was also VERY excited to be awarded with my Associateship this year at the Presentation Gala (AKA the photography industries “Oscars”)  It was so exciting, especially to be receiving the medal at the same time as so many of my close photographer friends, and even more exciting when some had to dash off to receive a second AIPP Honours, their “Master of Photography”.

As I mentioned last year in my post about the awards “Being a photographer can be a pretty lonely and isolating existence. After photographing our gorgeous subjects there are hours and hours spent in an office alone working on a computer, and catching up on administration and other tasks. Working in a creative field by oneself there is no one to bounce ideas off or to chat with in the tea room on a break.”

This is one of the reasons that photographers from all over Australia jump in the car for a roadtrip, or a plane to get to the party quicker and it’s a long weekend of catching up (most of the time for the first time since last year’s awards), celebrating and letting the hair down!

To my colleagues, friends old & brand new… thanks for sharing this amazing weekend with Alex & I, once again it’s been a weekend to remember!  Til next year;)

Melbourne Baby Photography | Mother and Daughter

Such special moments, just to two of them x

Newborn Photography Melbourne | New beginnings

The beauty and the love –  before and after x

melbourne pregnancy and maternity photographer

newborn baby photographer melbourne

Melbourne Baby Photography | Sweet little boy

2012 Australian Professional Photography Awards

Being a photographer can be a pretty lonely and isolating existence. After photographing our gorgeous subjects there are hours and hours spent in an office alone working on a computer, and catching up on administration and other tasks. Working in a creative field by oneself there is no one to bounce ideas off or to chat with in the tea room on a break.

So when the ‘Digital Expo’ (PMA) hits town photographers from all over the country board a plane and this year they invaded Melbourne. At the same time the AIPP (Australian Institute of Professional Photography) holds the Canon Australian Professional Photography Awards (also known as APPAs).

Entering the Awards is not an easy thing. It’s not a case of picking a couple of images and sending them in. The quality of work and the creative process is mind-blowing and can take a whole year’s worth of planning, shooting, creating and printing.  The prints then sit in the judging rooms for three long days as a panel of judges deliberate over more than 3,000 entries from all over the world.  Like all creatives, I have found myself in a “rut”.  Where to move forward?  Am I still producing the work my clients want – and that I want?  Pushing yourself to be better, create something new is a part of the process and something that entering awards and dreaming up personal projects helps with.

About a year ago, a photographer asked who I was. I told him my name. He asked what I did. I proudly responded with “I’m a baby photographer”.  He rolled his eyes.  I quickly added “But I started on film and photographing bands”.  To which I got the response “You should lead with that.”  I was a little dumbfounded.  Really? Why?  I don’t photograph bands much anymore, and whilst it’s still a passion of mine, it’s not the core of my business or my creativity.  I’m proud of what I do.  I have started from very little and now have a fantastic business which is like another baby for me.

Recently clients of mine said to me with teary eyes “Wow, Gemma, you’ve been here for every major moment in our lives, you’re like family now”.  Their wedding day, whilst they were excitedly awaiting the birth of their first child, and that amazing moment when they brought their beautiful new baby to the studio.  It’s those session that go for HOURS simply because I become like a new aunt and want to cradle their baby for ever!  I’m too busy ooo’ing and ‘ahhh’ing!  Isn’t this what it’s all about?

So back to the Awards. A little background about what all this is about.  Each print is judged by 5 judges.  They enter a score out of 100.  Those scores get averaged out and produce a final score.  80-84 is Silver, 85-89 Silver with Distinction, 90-94 Gold and 95-100 Gold with Distinction.  Scores over 78 earn you points which, over time, qualify you for Honours status within the AIPP, Associate, Master of Photography and of course Grand Master of Photography.  The highest scoring photographers within each category at the Awards win the category for example “Australian Portrait Photographer of the Year” and from there comes the prestigious “Australian Photographer of the Year”.

Awards are a bit of a contradiction for me.  We creatives are a little sensitive about our work.  Part of our soul goes into every image we produce, so putting this forward to be judged is a very nerve-wracking process.  What if the judges (who are the best photographers in this country) don’t like it?  What if I’ve got this wrong!?  But sitting in that room, with the award-winning prints displayed around you is a feeling I really can’t put in words.  Inspiring, electrifying, and a sense of inclusion.  Then when your print comes up, the heart races.  Anxiety kicks in.  The judges walk up, look at every aspect of the image.  And they always seem to linger longer when it’s your own print up there!  Then they sit down and we stare at the screen waiting for the scores.  One comes up, then another, until there are five scores.  And FOUR times weekend before last, that process happened, and the smile formed, the sense of “OH WOW!”  I just won SILVER.

And then your print goes on that amazing wall with the others.  Next to your friend’s print, to your photography hero’s print.  THAT emotion I cannot put into words.  After my fourth print was judged I had to walk out of the Exhibition Centre.  I called my best friend and burst into tears.  Not only had I won four Silvers from four entries, I gained my Associate Delegate Status within the AIPP, in my first real year of entering the APPAs (I did enter last year, and won a Silver, however the process was much different …. and I had something else on my mind at the time, I was in Europe!)

Associate Delegate status means I have qualified for the status with points, however I don’t receive it until I have been a Full Accredited Member for two years.  This will click over in February next year.

My life has changed a lot this year, and there’s more changes to come, personally and professionally. Iris Creations is getting a makeover, getting ready for some exciting new adventures..

Without sounding like an acceptance speech I really do wish to thank and acknowledge some people who have helped me grow professionally with their amazing dedication, wisdom and plain awesomeness!

Katie.. you inspire me every day – your advice, guidance and support means the world to me..
Janet.. words cannot describe our friendship, you know ;)  My photography sister x
Kris & Netra.. my dream team;)
Ev.. without that early morning trip to the beach I would never appreciate patience, the beauty of simplicity, or just landscape photography in general;)
Mandy.. You are an amazing person…
Chrissy.. your wisdom blows me away!
Bianca.. for reminding me that patience and consistency are a beautiful thing,
Dan & Samm .. Thankyou for re-igniting my passion to create, to dream up bigger and better things, moreso the confidence to be true to myself.
My best friend Monique.. Without you, there would be no Iris.
And Amanda.. My journey past, present and the future would not be the same without you.

Finally to every soul I have ever photographed, thankyou for allowing me into your lives at such precious moments.

And my two amazing little boys. Mummy loves you very very much xx

Silver with Distinction Award |Portrait Category | 2012 Epson Victorian Photographer of the Year Awards
Silver Award |Portrait Category | 2012 Canon Australian Professional Photography Awards

Silver Award |Portrait Category | 2012 Epson Victorian Photographer of the Year Awards
Silver Award |Portrait Category | 2012 Canon Australian Professional Photography Awards

Silver Award |Portrait Category | 2012 Epson Victorian Photographer of the Year Awards
Silver Award |Portrait Category | 2012 Canon Australian Professional Photography Awards

Silver Award |Portrait Category | 2012 Epson Victorian Photographer of the Year Awards
Silver Award |Portrait Category | 2012 Canon Australian Professional Photography Awards

Silver Award |Family Category | 2012 Epson Victorian Photographer of the Year Awards
(Not entered into APPA’s)